Along the way I realized I needed substantial industry expertise in the company.
Partnering with Kevin Gelotte meant adding expertise from the financial industry, mainly in areas related to technological solutions for financial reporting and regulatory demands on financial institutions.
Partnering with Tobias Sahlin meant tapping into expertise from the logistics industry, primarily enabling freight forwarders to achieve data driven decision making and regulatory demand from safety institutions.
However, the three of us knew that in order to start a company that would tackle the identified challenges we needed more than just expertise.
We were all in agreement that forming a creative, open and engaging company culture was essential. In the end, fulfilling our promises and providing a premium service the company needed outstanding people with mandate and insight working together.
Idealists, entrepreneurs and visionaries all have in common that they fare well when attached to a firm anchor. The next part of Auxality’s story therefore lies with our board members. Together Ulf Sallfeldt and Robert Rudinski provide decades of experience as well as a healthy external-yet-internal perspective. Ulf has an impressive track record in the IT industry with over 40 years’ experience from global giants EDS and HP. He has a deep interest in business transformation and the optimization of business processes by better use of IT solutions, and with that he takes on the role as the “big pictures”-guy; the visionary. Ulf has a remarkable ability to put every issue in perspective and steer Auxality in the right direction.
With Robert Auxality is lucky to have engaged an outstanding business owner who has managed to successfully triumph in the tough hospitality business. In order to fulfil Auxalitys vision, we must always perform on top when it comes to customer service. With Roberts extensive experience from a sector primarily driven by high quality expectations, I believe we can add a new dimension to provide great customer satisfaction.